Stefan Sagmeister created ads for Standard Chartered Bank that involved creating type out of unusual forms. The ads with the theme 'Here for Good' are meant to focus on the people involved in the bank as opposed to the business. Using people to create letter forms as well as items connected to the landscape or scenery involved with people internationally. I think the combination of type within the different scenes of the commercial really makes the commercial visually interesting and really allows viewers to be able to relate. Plus, it gives me ideas of how to incorporate different materials to create typefaces out of when doing my own work. Crafty, indeed.
http://www.youtube.com/watch?v=ZTZIMe1KGp8&feature=player_embedded
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