Friday, April 30, 2010

No Clownin' Around

The structure of this ad is interesting. It's really easy for me to see the grid in it now. There are a bunch of different typefaces in there too, yet all of them manage to work together. Maybe it's a little less cohesive that it could be because of them all, but somehow it still works out. The colours in this ad are great though, the bright hues contrasting with the white all throughout the piece. Putting all design elements aside, this ad is freaky. From the overexcited clown to the fact that Mr. Kool Aid looks like he's melting, I can't imagine how many dreams this ad must have haunted.

http://www.retroist.com/wp-content/uploads/2009/09/kool-aid-klown.jpg

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