Andrew Kim, an industrial design student, came up with a really innovative idea in packaging for pop bottles. By changing the design to be more angular, more bottles can be shipped and bottles are more recycling friendly. The fact that they can be stacked as well is another cool feature. The new design also gives designers or advertisers more area in which to play around with new designs or to let people know about new offers. I don't think that Coke will ever change their bottle though. Oh well, more ideas for Pepsi!
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